In today’s increasingly disruptive, fast-changing and unpredictable world, as a successful business owner, what do you want to do?
1. Maximise the return you get on all your sales and marketing activities?
2. Reach out to a wider, deeper and more diversified audience base - both here and abroad?
3. Grow your brand profile wherever you need to – traditional channels, online, face-to-face or via social media?
4. Reduce your costs and ensure you are not wasting money on activities that don’t bring value for money?
5. Ensure your company has a viable, sustainable and profitable long-term future?
DNAsix® Communicator is a new e-learning programme which helps you achieve all these goals through effective business planning and communications.
It is founded on six basic principles – Strategy, Culture, Content, Community, Advertising and Data – which are then used to diagnose where the challenges and opportunities lie within businesses.
DNAsix® has been developed over the past 25 years. It combines elements of all the communications disciplines with standard business coaching. It has been used successfully on a range of organisations from start-ups, SMEs and charities to universities and large member organisations.
Introduction with David Taylor
DNAsix Assessment Tool