Watch Intro Video

Course Description

In today’s increasingly disruptive, fast-changing and unpredictable world, as a successful business owner, what do you want to do?


1. Maximise the return you get on all your sales and marketing activities?

2. Reach out to a wider, deeper and more diversified audience base - both here and abroad?

3. Grow your brand profile wherever you need to – traditional channels, online, face-to-face or via social media?

4. Reduce your costs and ensure you are not wasting money on activities that don’t bring value for money?

5. Ensure your company has a viable, sustainable and profitable long-term future?


DNAsix® Communicator is a new e-learning programme which helps you achieve all these goals through effective business planning and communications.

It is founded on six basic principles – Strategy, Culture, Content, Community, Advertising and Data – which are then used to diagnose where the challenges and opportunities lie within businesses.

DNAsix® has been developed over the past 25 years. It combines elements of all the communications disciplines with standard business coaching. It has been used successfully on a range of organisations from start-ups, SMEs and charities to universities and large member organisations.

Course curriculum

  • 1

    Introduction with David Taylor

    • Introduction with David Taylor

  • 2

    DNAsix Healthcheck

    • DNAsix Assessment Tool

Pricing options

(all prices include UK VAT @ 20%)

DNAsix Founder

David Taylor

David Taylor is a business communications specialist with over 25 years’ experience of the UK media scene garnered from a career in journalism, in-house media relations, PR, marketing, social media training and digital management consultancy. He is the co-author of two books on social media - Fusion, The New Way of Marketing (2011) and The Business of Being Social (2013/2015). Plus he has also contributed a chapter to a third book, out in 2019, titled The Social CEO. Unusually he has worked with charities and micro-SMEs, right up to global multinationals including BNP Paribas, Grosvenor, Reckitt Benckiser and PwC. Over the past 10 years he has run hundreds of digital and social media training courses for over 3,500 professionals in the UK as well as in the US, France, Switzerland, Cyprus and Italy.